Do you manage digital acquisition andloyalty campaigns on a daily basis via different channels (SEO / PPC, display,emailing, Facebook Ads, CRM...)? This conference will present you the possiblesynergies between your digital marketing campaigns, social proof & customerreviews. With concrete examples, best practices fromdifferent sectors, easily replicable within your company. We will give you thetips & tricks that will allow you to boost your CTR, increase your traffic & conversions.
Afterseveral roles in international B2B companies (Hong-Kong, Berlin, London,Luxembourg ...), I increased my focus on the digital world in 2009 within a French startup specialized in social media monitoring. Since 2011, I've been based inCopenhagen, working for Trustpilot - the European leader in customer reviews asDirector of Strategic Development. All these years in digital, I have acquireda solid expertise around e-commerce, online reputation, digital marketing strategy and customer reviews. I also do many public talks on the subject.
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