This presentation delves into the intricacies of managing global SEO accounts, and the constant balance that needs to be struck between adhering to global guidelines whilst respecting local needs. Through delving into various global SEO account management frameworks and a real-life case study from iProspect, the audience can expect to better understand global media strategies and frameworks, as well as solutions to overcoming global and local SEO management challenges.
I began working in SEO at iProspect Melbourne in 2014. My experience spans all elements of SEO, from creating and managing content strategies and technical SEO, to managing global link building and influencer campaigns. I have had experience working in media in both Australia, Asia, and Europe, within a range of industries including finance, e-commerce, fashion, hotels, and more. More recently, I work with my team on managing global SEO accounts at iProspect Netherlands.