Karim Hassib: CHECK OUT THE DML SPEAKER PROFILE.

This presentation delves into the intricacies of managing global SEO accounts, and the constant balance that needs to be struck between adhering to global guidelines whilst respecting local needs. Through delving into various global SEO account management frameworks and a real-life case study from iProspect, the audience can expect to better understand global media strategies and frameworks, as well as solutions to overcoming global and local SEO management challenges.

I began working in SEO in 2017 in Cairo. I have worked in Africa, Asia and Europe in the last three years, retrospectively. I have worked in various environments from startups to E-commerce giants. My experience entails all elements of SEO (technical,content & authority). I have experience with many clients in all kind of fields ranging from real estate to automotive. More recently I have had a global SEO role managing multiple markets and acting as a strategic hub for our clients.