This presentation is based on one key learning: The beginning of everything in online marketing is an in-depth knowledge about the needs of your target groups. We will take you through how you can get that knowledge, and how technology can not only analyze your target groups’ behavior in the past, but also predict how it will likely be in the future. We will also show practical cases of how the data can be used to build successful content strategies.
Marc is an entrepreneur who has successfully built, grown and (partially) sold 18 online shops in Europe and the U.S. over the course of his career. Right now, he is focusing on data and AI technology that helps companies predict the local content demands of their target groups in all countries they operate in.