You will understand what the a FUD (Fear, Uncertainty, Doubt) is, how to find them in a digital product or service using data and research, and the most important thing, how to solve and avoid the problems the FUDs generate in each user and how they impact in conversion rates. If you know your users FUDs you can deal with them, improve your proposal and boost conversions.
CRO, Conversion Rate Optimization and Problem Solving
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