The digital marketing industry has been transformed over the last five years because of programmatic and data - it isn't just about producing great content, it's about finding the right audience for that content at the right time.
Sloan Gaon is the CEO of PulsePoint, leading the company’s vision and mission to revolutionize health decisions by unlocking and activating health insights inreal time. PulsePoint was acquired in June 2021 by Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. (“WebMD”), Fodors,Lawyers.com, Medscape and Martindale. A renowned industry veteran, Sloan has executive management expertise in global digital marketing, content and e-commerce. Prior to joining PulsePoint, Sloan served as CEO of Dotmenu and successfully grew reach and revenue for the biggest network of restaurants across the nation. Prior, Sloan was General Manager of the Web Content channel of Adknowledge, where he was responsible for managing the strategy, product, sales, business development and P&L of the group. Sloan has received numerous awards for his leadership and expertise in advertising technology.